allure /əˈljʊə, əˈljɔː/

a

I. noun [ mass noun]

1. the quality of being powerfully and mysteriously attractive or fascinating

people for whom gold holds no allure.
II. verb [with obj.]

1. powerfully attract or charm; tempt

will sponsors really be allured by such opportunities?
III. derivatives

allurement /əˈl(j)ʊəmənt /
noun


– origin late Middle English (in the sense ‘tempt, entice’): from Old French aleurier ‘attract’, from a- (from Latin ad ‘to’) + luere ‘a lure’ (originally a falconry term).

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