I. noun — [ mass noun] 1. the quality of being powerfully and mysteriously attractive or fascinating • people for whom gold holds no allure.
II. verb — [with obj.] 1. powerfully attract or charm; tempt • will sponsors really be allured by such opportunities?
III. derivatives allurement /əˈl(j)ʊəmənt / noun
– origin late Middle English (in the sense ‘tempt, entice’): from Old French aleurier ‘attract’, from a- (from Latin ad ‘to’) + luere ‘a lure’ (originally a falconry term).