ballyhoo /balɪˈhuː / ‹informal›

b

I. noun [ mass noun]

1. extravagant publicity or fuss

after all the ballyhoo, the film was a flop.
II. verb [with obj.]

1.
(chiefly N. Amer.) praise or publicize extravagantly.

each company ballyhoos its product as though it were the most outstanding in all creation.
(as adj. ballyhooed)
a much-ballyhooed musical extravaganza.
– origin late 19th cent.: American coinage of unknown origin.

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